Monday, 7 November 2016

Volvo Trucks Analysis





This is quite a open advert due to its concept being quite unique and abstract and by the logo not showing up till the end.
By doing this they make the audience draw in by the concept instead of turning them away by throwing loads of corporate things at the screen.
The advert shows Jean Van Damme doing a split between 2 moving Volvo trucks while giving a speech (monologue).
It isn't clear that the advert is meant to be showing the Volvo trucks strength until the slogan and the Volvo logo appear.
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1 comment:

  1. MR B(erriman)on Blogger now20 November 2016 at 15:16

    Yes - the meaning of the advert is ANCHORED by the slogan at the end - the punchline is delivered as the whole scene is REVEALED when the CAMERA TRACKS AWAY from a CLOSE-UP shot to a LONG shot. The meaning is quite OPEN or POLYSEMIC until the REVEAL.

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