Film 4 idents analysis

The advert is quite closed due to the film 4 logo being present in the advert for 90% of it. 

By showing the logo for most of it the audience will clearly tell what channel is being advertised.

Many references to famous films are shown such as The Shining, Et,Moonrise Kingdom and Psycho giving the audience connotations of certain films in our mind by what is shown, also the adverts are stylised like a film reel. 

Although it does not show exactly what the films are and doesn't tell us what channel film4 airs on.